The 'Behind The Rhymes' interview is an in depth 1 on 1 spotlight with various producers that have made an impacting mark on the world of production. We discuss records they have produced, encourage them to share meaningful experiences and shed some light on what it takes to create longevity in the world of music production. At the interviews end we present them with our coveted istandard 'iNfluence' Award to recognize them for their achievements and lasting impression on aspiring producers.